I am quite excited to share this project finally to the public. Let's begin on how it began. One day Sandra ( the artist who is also my good friend) shared the idea of making her own creation to the public. As a good hype-girlfriend we must motivate and support our girl with encouraging words as always right? Anyone who knows Sandra Githinji, you would know her aesthetics and would trust her opinion in design. Surely, when she share with me that her upcoming personal project would be a vase instantly itch my curiosity.
Many updates later, Sandra reached out to me and said "Omg Amanda I'm gonna do a Kickstarter for it. Are you open to do photography for it?" Sparks flew and we both are so giddy with the project. Often times, when I know my client well, it gives a better start for the project and a better flow of conversation. So this is how the collaboration started, the Bloom Kickstarter Project.
The funny thing of the beginning of this project, we were aiming for a short window of submission. Officially we started the project on the 19th of November 2020, and the actual filming happened on the 22nd of November 2020. Oh yes, she end up wanting to do photography and video production for this project. Sandra wants Bloom's Kickstarter page to be launched on the 26th of December 2020. With limited time of sort, I like to plan myself as best as I can and if I can be in control of as much things as I can that would be ideal. Well, this is reality so it wasn't that ideal as you can suspect. But it wasn't the worst experience as well. I have my share in the past, thank you very much.
We started with having a moodboard for the production, sharing keywords of the project's understanding, also having some good references (eg. images, videos, audios, etc) to go to. From the colour scheme, the texture of the background, the mood that we want to portray. It helps a lot for me to be more productive and work efficiently when a client really knows their product. In this case, Sandra does. Our moodboard looks like this:
After sharing the moodboard and a handful of youtube videos, we got started on prepping for the filming day. Because it is a the first creative child for Sandra, she is basically almost a one man show. I took care whatever that has to do with equipment needs and editing assets, as for Sandra she took care of the rest. We both are very much a passionate lady-peneur. We now come to the filming day; it was fun and productive. All in all, the day went smoothly and everyone gave their 100% and more.
Only on the day I shot the production, I got to see Nandi's prototype in real life. Instantly I told Sandy, I wish it could be bigger so we can enjoy all the details in its glory. She showed me her process in designing it and how she wants it to be when it is available for people to buy. I enjoy the story, I love the journey. I always love her work with living spaces but this is the first for a lifestyle accessory.
After the filming is done, I went about on editing. At first we were going with an existing sample music that I have. It was spot on to our reference, but when Chacha (the music producer for this project) offers his service in providing an original surely Sandy couldn't resists. I must say getting the music right was taking the most time. It is very expected, especially when it's an original piece. With the limited tool and people that is in the project, I think we came up with the best approach and output. Personally I do love the music that we have, because it enhance the story that Bloom has. It emote more of what this project means to Sandy.
If you would like to be a part of Bloom's journey, you can support her through these links:
We end up launching Bloom Kickstarter on Valentine's day, 14th of February 2021. The wait was worth it!
I love sharing this journey here. I think I will make more in regards to my past and future projects. I want to share more on what worked/didn't worked for certain projects.